Cloud Marketplaces
& GTM
Launchpoint for ISVs: Marketplace Enablement
Solution by Sela in partnership with Suger.io
What are the AWS, Google Cloud and Microsoft Azure marketplaces?
AWS Marketplace, Google Cloud Marketplace, and Microsoft Azure Marketplace are powerful digital storefronts provided by the leading cloud service providers. They serve as central hubs where Independent Software Vendors (ISVs) and SaaS providers can showcase, sell, and deploy their software solutions directly to a massive customer base using the respective cloud platforms. These marketplaces streamline the procurement process, allowing customers to easily discover, subscribe to, and deploy software with a few clicks, often leveraging their existing cloud billing accounts and commitments.
Why should ISVs take their products to the Cloud Marketplaces?
Accelerated Growth & Faster Sales Cycles:
Marketplaces streamline procurement, enabling customers to buy your solution quickly and bypass lengthy sales processes—shortening the time from interest to revenue.
Increased Visibility & Expanded Reach:
Listing your solution on a marketplace provides instant access to the cloud provider’s global customer base, greatly expanding your reach to new customers and regions that are otherwise hard to access.
Simplified Procurement & Billing:
Customers can use their existing cloud commitments and billing accounts to purchase your solution, streamlining the buying process and making it more budget-friendly for enterprises.
Seamless Monetization & Flexible Pricing:
Marketplaces support flexible pricing models—subscriptions, usage-based billing, and private offers—letting you tailor your solution to customer needs and monetize it effectively.
Leverage Trusted Ecosystems:
By being part of these trusted cloud ecosystems, your solution gains credibility and can benefit from the cloud provider’s brand recognition and security standards.
How Sela Helps You Launch on AWS Marketplace, Azure Marketplace and GCP Marketplace
As an AWS Premier Certified Partner, Google Cloud Managed Services Provider (MSP), and Microsoft Azure Managed Services Partner, Sela is your trusted guide for simplifying your Marketplace journey. We support you through every step—from strategic planning to technical integration and go-live. Whether you’re targeting a single marketplace or pursuing a multi-cloud strategy, we’ve got you covered. Our Marketplace Enablement solution includes:
Not every solution is Marketplace-ready from day one. We evaluate your existing application and provide expert guidance on:
- Architecture modernization to align with AWS, Azure and Google Cloud best practices
- SaaS-readiness assessments to ensure compatibility with Marketplace requirements
- Designing scalable, secure, and multi-tenant architectures built natively for AWS, Azure or GCP.
When needed, we support you with a full migration strategy and execution plan to move your solution to Google Cloud, Microsoft Azure or AWS:
- Cloud migration from on-prem or other clouds
- Refactoring or containerizing workloads for optimal performance and cost-efficiency
- Data migration and validation to ensure consistency and integrity
- Cloud-native deployment aligned with the cloud provider's ecosystem and Marketplace standards
We help define and configure your:
- Product details and descriptions
- Marketing assets and documentation
- Appropriate pricing model (Free, Subscription, Usage-based, Combined)
- Public and Private offers
We walk you through every step, including:
- Enrolling on AWS, Azure or Google Partner Hub
- Signing vendor agreements
- Filling out the Cloud Marketplace Project Info Form
- Accessing the Producer Portal and enabling necessary APIs
Our cloud experts assist in:
- Integrating your SaaS backend with the Cloud Marketplace Procurement API
- Supporting backend entitlements approval via Pub/Sub
- Minimizing technical friction while ensuring compliance with Marketplace requirements
We guide your submission through the Marketplace’s multi-step review process:
- Product and pricing verification
- Technical integration validation
- Resubmission (if needed) with fast turnaround
- Final publishing once approvals and vendor registration are complete
Key Benefits of Launching with Sela.
Increase Revenue
Reach new customers that only procure through AWS Marketplace, Azure Marketplace, or Google Marketplace.
Improve Close Rates
Remove blockers and close more deals with frictionless marketplace-native purchasing.
Move Upstream
Land enterprise deals by aligning with AWS, Microsoft and Google standards and enabling co-sell.
Access Incentives
Access AWS, Microsoft or GCP funding, incentives, and accelerate your go-to-market.
Reduce Engineering Lift
Suger.io enables in-app monetization with minimal engineering effort.
Funded FTR
Get expert guidance through the Foundational Technical Review (FTR).