Sela Privacy and Data Protection Policy and Notice Last Updated: July 2, 2026

Sela Software Labs Ltd. (“Sela”, “we”, “our” or the “Company”, and their cognates) respects
the privacy of its customers and end-users, and is committed to protecting the personal
information you may share with us (these and any others with respect to whom we collect
personal data, shall collectively be referred to as “Students”, “Customers”, “users”, “you”
or “Data Subjects”).
Sela provides cloud solutions and end-to-end services including cloud development
architecture, infrastructure and network management, big data solutions and performance
improvement, software development and deployment, and related services. Sela also
provides courses and conferences in the hi-tech field (together, the “Services”).
This policy and notice (the “Privacy Policy”) explain the types of information we may collect
from you, that we may receive about you or that you may provide in the course of your interest
in our Services. We are transparent about our practices regarding the information we may
collect, use, maintain and process and describe our practices in this policy and notice.
Please read the following carefully to understand our practices regarding your personal data
and how we will treat it.
This Privacy Policy applies to personal data processed by Sela in its capacity as a controller,
including in relation to customers, prospective customers, course participants, website
visitors and business contacts. Where Sela processes personal data on behalf of its
customers, cloud providers or other organizations, Sela acts as a processor and such
processing is governed by the relevant agreement with that organization, rather than by this
Privacy Policy..
1. WHICH INFORMATION MAY WE COLLECT?
Summary: we collect various categories of personal data in order to meet our contractual
obligations, and also to meet various legitimate interests, such as fraud prevention and
marketing.
We may collect data about you in connection with your transactions with us, or in processing
data for our customers. One type of data is non-identifiable and anonymous information
(“non-personal data”).We also collect several categories of personal data (“Personal
Data”), as described below.
Personal Data which is being gathered consists of any details which are personally
identifiable which are provided consciously and voluntarily by you, or by an organization you
represent or are associated with or through your use of our Services or our support website
by email, or other ways in which you communicate and interact with us. This generally
includes your name (first and last), email address, phone numbers, company, role, country,
and online identifiers such as IP address. Depending on the relevant Service, we may also
process registration details, course participation details, attendance records, billing and
payment information, communications with us, support tickets, professional background,
dietary/accessibility requests provided in connection with events, and limited technical and
usage data. Additionally, we may obtain location data related to the geographic location of
your laptop, mobile device or other digital device on which our website is used.
You do not have any legal obligation to provide any information to Sela, however, we require
certain information in order to order to perform contracts or provide our Services, including
services which we provide on behalf of others. If you choose not to provide us with certain
information, then we may not be able to provide you or your organization with some or all of
the Services.
2. HOW DO WE COLLECT PERSONAL DATA OF YOURS ON SELA FACILITIES AND
SERVICES?
Summary: we collect Personal Data when you or your organization send it to us, or when a
vendor, distributor or other business partner, sends it to us; we collect Personal Data through
our website and Services, and through our interactions with you
We collect Personal Data required to provide Services when you register interest, or when
you provide us such information, by entering it manually or automatically, in the course of
preparing a contract or otherwise in engaging with us. We also collect Personal Data when
you reach out to us for support, in which case we collect the information you provide us. We
also collect Personal Data through your use of our website or app. In other words, when you
are using any one of these platforms, we are aware of it and may gather, collect and record
the information relating to such usage, either independently or through the help of third
party services as detailed below. This includes technical information and behavioral
information such as the user’s Internet protocol (IP) address used to connect your device to
the Internet or an identifier attributed to you by a third party, your uniform resource locators
(URL), operating system, type of browser, browser plug-in types and versions, screen
resolution, time zone setting, the user’s ‘clickstream’ on the platform, the period of time the
user visited the website, methods used to browse away from a page, and details of any
communication with our customer service team (including via phone, email, chat, or other
channels). We likewise may place cookies on your browsing devices.
3. WHAT ARE THE PURPOSES OF PERSONAL DATA WE COLLECT?
Summary: we process Personal Data to meet our obligations, protect our rights, and manage
our business.
We will use Personal Data to provide and improve our services to our customers, Users and
others and meet our contractual, ethical and legal obligations. All Personal Data will remain
accurate, complete and relevant for the stated purposes for which it was processed,
including for example:
Processing which is necessary for the performance of a contract to which you are a party or
in order to take steps at your request prior to entering into a contract:
• Carrying out our obligations arising from any contracts entered into between you and
Sela and/or any contracts entered into with Sela and to provide you with the
information, products and services that you request from Sela;
• Managing registration to courses, conferences and events, confirming attendance,
communicating logistical updates, issuing certificates or confirmations, and
providing related learning or event materials.
• Verifying and carry out financial transactions in relation to payments you make in
connection with the products;
Processing which is necessary for the purposes of the legitimate interests pursued by Sela
or by a third party of providing an e icient and wide-ranging service to users:
• Notifying you about changes to our service and products;
• Contacting you for the purpose of providing you with technical assistance and other
related information about the products;
• Contacting you to give you commercial and marketing information about events or
promotions or additional services and products o ered by Sela, which may be of
interest to you, including in other locations;
• Soliciting feedback in connection with your use of the Services;
• Tracking use of Sela services to enable us to optimize them;
• For security purposes and to identify and authenticate your access to the Services;
Processing which is necessary for compliance with a legal obligation to which Sela is
subject:
• compliance and audit purposes, such as meeting our reporting obligations in our
various jurisdictions, anti-money laundering, and for crime prevention and
prosecution in so far as it relates to our sta , Users, facilities etc;
• if necessary, we will use personal data to enforce our terms, policies and legal
agreements, to comply with court orders and warrants and assist law enforcement
agencies as required by law, to collect debts, to prevent fraud, infringements, identity
thefts and any other service misuse, and to take any action in any legal dispute and
proceeding;
4. SHARING DATA WITH THIRD PARTIES
Summary: we share Personal Data with our service providers, partners, and authorities
where required.
We transfer Personal Data to third parties in a variety of circumstances. We endeavor to
ensure that these third parties use your information only to the extent necessary to perform
their functions, and to have a contract in place with them to govern their processing on our
behalf. These third parties may include business partners, suppliers, a iliates, agents and/or
sub-contractors for the performance of any contract we enter into with you. They may assist
us in providing the Services we o er, processing transactions, fulfilling requests for
information, receiving and sending communications, analysing data, providing IT and other
support services or in other tasks, from time to time. These third parties may also include
analytics and search engine providers that assist us in the improvement and optimisation of
our website, and our marketing.
We periodically add and remove third party providers. At present our third-party providers to
whom we may transfer personal data include also the following: – Website analytics; – Partners and eCommerce platforms; – Document management and sharing services; – User ticketing and support; – On-site and cloud-based database services; – CRM software; – Data security, data backup, and data access control systems; – Marketing, user acquisition and retargeting platforms; – Our lawyers, accountants, and other standard business software and partners.
In addition, we may disclose your Personal Data to third parties if some or all of our
companies or assets are acquired by a third party including by way of a merger, share
acquisition, asset purchase or any similar transaction, in which case personal data will be
one of the transferred assets. Likewise, we may transfer personal data to third parties if we
are under a duty to disclose or share your Personal Data in order to comply with any legal or
audit or compliance obligation, in the course of any legal or regulatory proceeding or
investigation, or in order to enforce or apply our terms and other agreements with you or with
a third party; or to assert or protect the rights, property, or safety of Sela, our users, or others.
This includes exchanging information with other companies and organizations for the
purposes of fraud protection and credit risk reduction and to prevent cybercrime.
For purposes of US privacy state laws, we do not “sell” or ‘share’ personal information, nor
do we allow any personal information to be used by third parties for their own marketing.
However, we use analytics tools and other technologies, which may be construed as a “sale”
under privacy laws to which you may opt-out of.
For avoidance of doubt, Sela may transfer and disclose non-personal data to third parties at
its own discretion.
5. AI DATA USAGE
Summary: we do not train models with Personal Data
We do not use Personal Data to train, retrain or fine-tune general purpose AI models, unless
we provide a separate notice or obtain consent where required by law. Where AI tools are
used to support our Services or internal operations, we apply appropriate safeguards
designed to prevent unnecessary exposure of Personal Data.
6. WHERE DO WE STORE YOUR DATA?
Summary: we store your Personal Data across multiple locations globally
We store your Personal Data in servers owned or controlled by Sela, or processed by third
parties on behalf of Sela, by reputable cloud-service providers.
7. INTERNATIONAL DATA TRANSFERS
Summary: we transfer Personal Data within and to the EEA, USA, Israel and elsewhere, with
appropriate safeguards in place.
Personal Data may be transferred to, and stored and used at, a destination outside its origin.
EU Personal data may be transferred outside the European Economic Area (EEA). This
includes transfer to Israel, a jurisdiction deemed adequate by the EU Commission, and to
the USA, which may be deemed adequate under certain circumstances but not always.
Where your Personal Data is transferred outside of the EEA, we will take all steps reasonably
necessary to ensure that your Personal Data is subject to appropriate safeguards, including
entering into contracts that require the recipients to adhere to data protection standards that
are considered satisfactory under EU law and other applicable and that it is treated securely
and in accordance with this Privacy Policy. Transfers to Israel are made based on an
adequacy ruling by the EU Commission. Transfers to the USA are made based either on an
adequacy ruling to members of the data privacy framework, or based on the Standard
Contractual Clauses published by the EU Commission. For more information about these
safeguards, please contact us as set forth below.
We may transfer your personal data outside of the EEA, in order to:
• Store or backup the information;
• Enable us to provide you with the Services and products and fulfil our contract with
you;
• Fulfill any legal, audit, ethical or compliance obligations which require us to make
that transfer;
• Facilitate the operation of our group businesses, where it is in our legitimate interests
and we have concluded these are not overridden by your rights;
• To serve our users across multiple jurisdictions; and
• To operate our parent company, subsidiaries and a iliates in an e icient and optimal
manner.
8. DATA RETENTION
Summary: we retain Personal Data according to our data retention policy, as required to
meet our obligations, protect our rights, and manage our business.
Sela will retain Personal Data it processes only for as long as required in our view, to provide
the Services and as necessary to comply with our legal and other obligations, to resolve
disputes and to enforce agreements. We will also retain personal data to meet any audit,
compliance and business best-practices.
Data with respect to which Sela is the Processor may be deleted only on action and/or
instruction of the Controller, except where such data must be retained by us, in our
judgment, as above.
Data that is no longer retained may be anonymized or deleted. Likewise, some metadata and
statistical information concerning the use of our Services are not subject to the deletion
procedures in this Privacy Policy and may be retained by Sela. We will not be able to identify
you from this Data. Some data may also be retained on our third-party service providers’
servers until deleted in accordance with their privacy policy and their retention policy, and
in our backups until overwritten.
9. SERVICES AND WEBSITE DATA COLLECTION AND COOKIES
Summary: with your consent, we place cookies on your device. You control our use of
cookies through a cookie management tool on our website, or through your device and
browser.
Sela uses cookies, pixel tags and other forms of identification and local storage (together
referred to as “tags/files”) to distinguish you from other users of the Website. This helps us
to provide you with a good user-experience when you browse the Website and also allows
us to improve our Services.
In many cases, these tags/files lead to the use of your device’s processing or storage
capabilities. Some of these tags/files are set by Sela itself, others by third parties; some
only last as long as your browser session, while others can stay active on your device for a
longer period of time.
These tags/files can fall into several categories: (i) those that are necessary for functionality
or Services that you request or for the transmission of communications (functionality
tags/files); (ii) those that we use to carry out website performance and audience metrics
(analytics tags/files) and (iii) the rest (tracking across a network of other websites,
advertising, etc.) (other tags/files).
Internet browsers allow you to change your cookie settings, for example to block certain
kinds of cookies or files. You can therefore block cookies by activating the setting on your
browser that allows you to refuse the setting of all or some cookies. However, if you use
your browser settings to block all cookies, you may not be able to access all or parts of the
website, due to the fact that some may be functionality cookies. For further information
about deleting or blocking cookies, please visit: https://www.aboutcookies.org/how-to
delete-cookies/
Functionality tags/files do not require your consent. For other tags/files, however, we
request your consent before placing them on your device. You can allow cookies in your
browser settings and using our website cookie management too.
To consult the list of cookies which we use on our website, please check your browser’s
settings. Instructions: https://www.wikihow.com/View-Cookies.
10. SECURITY AND STORAGE OF INFORMATION
Summary: we take data security very seriously, invest in security systems, and train our sta .
In the event of a breach, we will notify the right people as required by law.
We take great care in implementing, enforcing and maintaining the security of the Personal
Data we process, whether as Processor or as Controller. Sela implements, enforces and
maintains security measures, technologies and policies to prevent the unauthorized or
accidental access to or destruction, loss, modification, use or disclosure of Personal Data.
We likewise take steps to monitor compliance of such policies on an ongoing basis. Where
we deem it necessary in light of the nature of the data in question and the risks to data
subjects, we may encrypt data. Likewise, we take industry standard steps to ensure our
website and Services are safe.
Note however, that no data security measures are perfect or impenetrable, and we cannot
guarantee that unauthorized access, leaks, viruses and other data security breaches will
never occur.
Within Sela, we endeavor to limit access to personal data to those of our personnel who: (i)
require access in order for Sela to fulfil its obligations, including also under its agreements,
and as described in this Privacy Policy, and (ii) have been appropriately and periodically
trained with respect to the requirements applicable to the processing, care and handling of
the Personal Data, and (iii) are under confidentiality obligations as may be required under
applicable law.
Sela shall act in accordance with its policies and with applicable law to promptly notify the
relevant authorities and data subjects in the event that any personal data processed by Sela
is lost, stolen, or where there has been any unauthorized access to it, all in accordance with
applicable law and on the instructions of qualified authority. Sela shall promptly take
reasonable remedial measures.
11. DATA SUBJECT RIGHTS
Summary: depending on the law that applies to your Personal Data, you may have various
data subject rights, such as rights to access, erase, and correct Personal Data, and
information rights. We will respect any lawful request to exercise those rights.
Data subjects with respect to whose data GDPR, or other data protection or privacy laws
applies, have rights under applicable laws, including, in di erent circumstances, rights to
data portability, rights to access data, rectify data, object to processing, and erase data. It is
clarified for the removal of doubt, that where personal data is provided by a user being the
data subject’s employer, such data subject rights will have to be e ected through that user.
In addition, data subject rights cannot be exercised in a manner inconsistent with the rights
of Sela employees and sta , with Sela proprietary rights, and third-party rights. As such, job
references, reviews, internal notes and assessments, documents and notes including
proprietary information or forms of intellectual property, cannot be accessed or erased or
rectified by data subjects. In addition, these rights may not be exercisable where they relate
to data that is not in a structured form, for example emails, or where other exemptions apply.
If processing occurs based on consent, data subjects generally have a right to withdraw their
consent.
Where Sela is the Controller, a data subject who wishes to modify, delete or retrieve their
Personal Data, may do so by contacting Sela at privacy@sela.co.il. Note that Sela may have
to undertake a process to identify a data subject exercising their rights. Sela may keep details
of such rights exercised for its own compliance and audit requirements. Please note that
Personal Data may be either deleted or retained in an aggregated manner without being
linked to any identifiers or Personal Data, depending on technical commercial capability.
Such information may continue to be used by Sela.
Data subjects in the EU and in other locations have the right to lodge a complaint, with a
data protection supervisory authority in the place of their habitual residence. If the
supervisory authority fails to deal with a complaint, you may have the right to an e ective
judicial remedy.
Where Sela is a Processor, any data subject rights may be exercised only through the relevant
Controller; Sela will refer Data Subjects to exercise their rights through the relevant
Controller.
12. 10. GENERAL
Minors. We do not knowingly collect or solicit information or data from or about children
under the age of 16 without parental consent, or knowingly allow children under the age of
16 to register for Sela services. If you are under 16, do not register or attempt to register for
any of the Sela Service or send any information about yourself to us. If we learn that we have
collected or have been sent Personal Data from a child under the age of 16 without
appropriate permissions, we will delete that Personal Data as soon as reasonably
practicable without any liability to Sela. If you believe that we might have collected or been
sent information from a minor under the age of 16, please contact us at: privacy@sela.co.il,
as soon as possible.
Changes to this Privacy Policy. The terms of this Privacy Policy will govern the use of the
services, website, and any information collected in connection with them. Sela may amend
or update this Privacy Policy from time to time. The most current version of this Privacy Policy
will be available here. Changes to this Privacy Policy are e ective as of the stated “Last
Revised” date and your continued use of our Services will constitute your active acceptance
of the changes to and terms of the Privacy Policy.
Sela aims to process only adequate, accurate and relevant data limited to the needs and
purposes for which it is gathered. It also aims to store data for the time period necessary to
fulfill the purpose for which the data is gathered. Sela only collects data in connection with
a specific legitimate purpose and only processes data in accordance with this Privacy Policy.
Our policies and practices are constantly evolving and improving, and we invite any
suggestions for improvements, questions or comments concerning this Privacy Policy, you
are welcome to contact us (details below) and we will make an e ort to reply within a
reasonable timeframe.
Sela contact details: Sela Software Labs Ltd, 14-18 Baruch Hirsh St, Bnei Brak 5120206,
Israel. Tel +972- 3-6176666. For privacy-related questions, requests or complaints, you may
contact us at privacy@sela.co.il.