The cloud landscape is shifting. We are currently witnessing a “perfect storm” of technological change: the rapid rise of Generative AI, increasing data complexity, and a global competition for top-tier engineering talent.

At Sela, our mission has always been clear: to be the ultimate partner for tech companies building the software of tomorrow. Today, we are taking a massive leap forward in that mission.

We are thrilled to announce that Sela and 2bcloud are merging!

By joining forces, we are creating one of the world’s largest and most capable multi-cloud engineering organizations, specifically built to help ISVs, SaaS providers, and tech-driven enterprises thrive in the AI era.

Why This Merger Matters Now

As organizations move from “experimenting” with AI to “implementing” it at scale, the infrastructure requirements have changed. Success now requires a combination of deep engineering specialization and massive delivery capacity.

The merger of Sela and 2bcloud addresses these needs head-on:

• A Powerhouse of 400+ Engineers: We are combining two of the most talented engineering teams in the industry. This scale allows us to support our customers with unprecedented speed and technical depth.

• Triple-Premier Partnership: The unified company holds the highest premier partnership designations across all three major hyperscalers: Amazon Web Services (AWS), Microsoft Azure, and Google Cloud.

• A Multiplier for AI and Data: 2bcloud’s expertise in digital-native companies is a significant multiplier to Sela’s existing capabilities. Together, we offer a specialized focus on modern data platforms and AI-driven transformation.

A Message from Our Leadership

“Companies today face a unique set of challenges – from AI disruption to acute talent shortages,” says Ron Sprinzak, CEO of Sela. “By merging 2bcloud into Sela, we’re creating a cloud engineering force with the scale and precision that the market now requires. We are significantly advancing our mission to build the world’s #1 cloud partner for tech companies.”

Gil Ron, CEO and Founder of 2bcloud, adds: “Tech companies are under tremendous pressure to modernize faster and adopt AI responsibly. This merger accelerates our ability to do exactly that, at scale. Together, we combine agility and multi-cloud mastery to help our customers stay competitive.”

What This Means for Our Customers

If you are a current customer of Sela or 2bcloud, your day-to-day experience won’t change – but your capabilities will.

You will continue to work with the same expert teams you trust, now backed by a much larger global delivery engine. Whether you are navigating a complex multi-region migration, optimizing your cloud spend through FinOps, or building a custom GenAI application, you now have access to a broader catalog of services and a deeper pool of specialists.

Looking Ahead

With delivery teams across the United States, Israel, Europe, and India, the new Sela is built to operate at a global scale.

We are proud of our past, but we are even more excited about our future. We are building more than just a cloud company; we are building the engineering foundation for the next generation of software.

Welcome to the new Sela.